ServiceNow, Inc. NOWNYSE

NOW insider buying and selling from Form 4, 8-K timeline, 13D/13G stakes, dilution and FTD signals from SEC EDGAR, summarized in plain English.

Filings, 30 days5
Latest earnings filingOct 28
Insider buys, 90 days–
Insider sales, 90 days$2.1M

What the filings say

ServiceNow, Inc. (NOW) is listed in our Software & AI group. It filed 5 reports with the SEC in the past 30 days and 12 in the past 90 days. Its most recent earnings-related filing (8-K/A) was published on Oct 28. Over 90 days, Form 4 filings show no open-market insider buying and insider sales of about $2.1M. The latest 8-K (Oct 28) covered: Results of operations.

How to read these filings. An 8-K is the fastest signal: item 2.02 carries earnings, 1.01 a material agreement, 5.02 executive or board changes, 3.02 an unregistered share sale and 5.07 shareholder vote results. A Form 4 shows trades by directors, officers and 10% owners; open-market purchases (code P) are rarer and more closely watched than sales, awards or tax withholding. Schedule 13D and 13G report holders above 5%, with 13D used when the holder may seek influence.

Numbers on this page are compiled automatically from SEC EDGAR. Dollar values of insider trades are the reported shares multiplied by the reported price and exclude derivative positions. Always open the original filing before acting on any figure.

Compiled from public SEC EDGAR data. Times are US Eastern. Titles link to the original filing on sec.gov. Information only — not investment advice. Updated:

Filing timeline

Insider transactions

FiledInsiderTransactionSharesPriceValue
Nov 10, 07:53 PMDanielle Fontaine OfficerOption/RSU conversion305––
Nov 10, 07:53 PMJacqueline P Canney OfficerSale 10b5-11,289$101.7$131K
Nov 10, 07:53 PMWilliam R McDermott CEO, DirectorOption/RSU conversion8,775––
Nov 10, 02:53 PMPaul Fipps PresidentOption/RSU conversion390––
Nov 10, 02:53 PMAmit Zavery COOOption/RSU conversion9,995––
Nov 10, 02:53 PMGina Mastantuono CFOOption/RSU conversion3,950––
Sep 1, 06:29 PMPaul Fipps PresidentSale2,034$147.87$301K
Sep 1, 06:29 PMJacqueline P Canney OfficerSale 10b5-17,847$138$1.1M
Aug 31, 04:31 PMPaul Edward Chamberlain DirectorSale2,700$135.5$366K
Aug 19, 04:53 PMWilliam R McDermott CEO, DirectorOption/RSU conversion4,160––
Aug 19, 04:53 PMJacqueline P Canney OfficerOption/RSU conversion970––
Aug 19, 04:52 PMPaul Fipps PresidentOption/RSU conversion640––
Aug 19, 04:52 PMDanielle Fontaine OfficerOption/RSU conversion485––
Aug 19, 04:52 PMGina Mastantuono CFOOption/RSU conversion1,595––
Aug 18, 06:19 PMWilliam R McDermott CEO, DirectorOption/RSU conversion15,152––
Aug 18, 06:19 PMPaul Fipps PresidentOption/RSU conversion7,652––
Aug 18, 06:19 PMHossein Nowbar OfficerOption/RSU conversion5,066––
Aug 18, 06:19 PMJacqueline P Canney OfficerOption/RSU conversion5,056––
Aug 18, 06:19 PMAmit Zavery COOOption/RSU conversion10,315––
Aug 18, 06:19 PMGina Mastantuono CFOOption/RSU conversion7,957––
Aug 18, 06:19 PMDanielle Fontaine OfficerOption/RSU conversion975––
Aug 17, 04:35 PMPaul Edward Chamberlain DirectorSale 10b5-11,500$125.6$188K
Aug 11, 04:06 PMPaul Fipps PresidentOption/RSU conversion5,435––
Aug 11, 04:06 PMGina Mastantuono CFOOption/RSU conversion3,945––

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