How the count is made
This site reads the article lists Korean news outlets publish and keeps the ones whose headline names a listed company. A company’s daily count is the number of such articles, counted per outlet. When one piece of news is picked up by thirty outlets, the count rises by thirty. The "times the usual" figure compares the day against that company’s recent daily average, so a company that normally gets almost no coverage can show a large multiple after only five or six articles. A big multiple and a big story are not the same thing.
Five situations that usually cause it
Earnings day and the day after; a supply contract or order win filed with DART; a capital raise, convertible bond or other change to the share count; a government policy announcement or an overseas peer’s news that pulls in a whole sector; and events from outside the company such as index inclusion, litigation or a regulatory sanction. The first three almost always come with a DART filing on the same day, so they can be confirmed on the filings page. The last two often have no filing at all, so the headlines themselves have to be read.
Wire copy inflates the number
Korean outlets frequently republish wire copy verbatim. The count then rises by the number of outlets while the underlying news stays at one. The opposite also happens: a single outlet running a multi-part investigation produces few articles and a lot of substance. A count alone cannot separate the two. If the headlines on a given day look nearly identical, one story spread; if they differ, several stories landed at once.
Similar company names get mixed in
Companies are matched by the name in the headline. Short trade names, names that double as ordinary words, and subsidiaries whose names resemble the parent can pull in articles about a different company. If the count looks unusual but the headlines are about someone else, that is what happened — tell us and the matching rule gets fixed.
Cross-check against the same day’s filings
The daily record puts the companies with the most coverage and the notable DART filings of that day on one screen. Coverage up with no filing usually means sector, policy or overseas news. Coverage up with a filing usually means the filing caused it, and a filing carries checkable numbers — contract value, shares issued, record dates — which are easier to reconcile than prose.
What the number does not tell you
Coverage volume says nothing about direction. Bad news draws as much reporting as good news, sometimes more. This site uses no price data, so it never pairs coverage with share price moves. The count tells you that people were talking about this company today; what they were saying has to come from the headlines and the filings.
This is an explanation of rules and procedure, not investment advice. Rules reflect September 2026 and can change; check the filing and your broker before acting. Corrections: contact us.